On April 13, the workshop “Preparing for a Successful Campaign” was held at the Lexus Laboratory facilities of the Santillana headquarters, which was attended by 25 people, including pre-candidates for the mayoralties of the municipalities of Bolívar, citizens of Cartagena and students from Unisinu.

This session was led by Karem Labrador, Executive Director of Colombia Líder; Diana Herrera, Director of Planeando Territorios; and Orlando Goncalves, Expert Consultant in Political Communication; who covered topics such as: What to do to have a successful campaign?, What is needed to win a campaign?, How to formulate a good government program?, What topics should be included in the government program?; taking into account that the local and regional elections are approaching.

The candidates participated in various activities focused on good governance, work plans, and citizen participation. Attendees were also given a brief tour of the university facilities.

As an institution, we highlight the creation of these spaces for participation, which seek to nurture and expand knowledge, strengthening our core principle: Excellence Unites Us.