Course – In Legal Marketing

Provide lawyers and law students with the tools so that they have the possibility of offering their legal services through digital platforms and social networks. The foregoing, taking into account that virtuality has generated the exchange of information and that interpersonal relationships are developed through the implementation of ICT.

On the other hand, in the world of law in which the lawyer-client relationship is based on trust, we must have the ability to strengthen those links using technological means and also gain the trust of potential clients with a good digital marketing strategy.

It is of the utmost importance to carry out the proposed course taking into account that today's social realities have changed the ways of commercial relations, taking great importance the offer of services by digital means, especially when currently for reasons of public health people They are isolated and that makes the exercise of the market prevail with a correct use of Digital Marketing to obtain the results expected by the lawyer.

However, lawyers and law students must prepare themselves to face the realities that the market imposes on us, therefore, with the course they will have the ability to acquire practical knowledge that will allow them to improve the way they win clients and increase their position in the market.

Law students and lawyers

The course will be developed in a remote modality with a duration of 30 hours. The content of the course is organized in thematic units for which 4 units have been taken into account, which follow a central thematic logic. The units will be developed based on the previous study of the materials provided to the participants, under the guidance of the facilitator who will speak on the different topics, emphasizing the needs of the implementation of digital media to sell the legal services of any legal business. legal